Influencer marketing is dead.
There was a time when people used to trust influencers. They used to use the sources and fan following of those influencers to promote their business. Influencers charge for their services on cutting-edge social media platforms, and that was how the marketing campaigns ran. But now, we see a noticeable downfall in influencer marketing. What are the reasons behind the ruination of influencer marketing and why it keeps on going down and down? Let’s try to explore it and get to know the actual matter!
Consumers lost trust in influencers:
The first thing that caused the abolition of influencer marketing careers is that the consumers lost trust in influencers. The people complained about the fake reviews of the influencers that lead to their severe loss. Influencers started giving fake reviews to get highly paid by the business owners. In this way, their following used to go down day by day, and this day came when their career is about to end because of their dishonest behavior towards their jobs. Moreover, the investors paid them more for passing the fake reviews, and the influencers on cutting-edge social media who did it also damaged the reputation of the honest influencers. And in the end, all the influencers are suffering now because the downfall of influencer marketing has begun.
Hard to measure the ROI of the influencers on cutting-edge social media platform:
The biggest reason for the destruction of influencer marketing is the huge ROI of the investors. The influencers used to demand high amounts according to their fan following. An investor who was ready to invest money on them had high ROI, and when the influencer failed to reach the goals, the investors started giving them the slip. So, ROI was the bone of contention between influencers and the investors that further lead to so many arguments, and hence those arguments lowered down the importance of influencer marketing in the world of cutting-edge social media.
Brands pick wrong influencers:
Another reason for the failure of influencer marketing is that the brands picked wrong influencers. In the past and even today, the internet market teems with influencers. There is a cluster of influencers out there who are ready to work with the brands. In the clump of so many influencers, it becomes difficult for the brands to pick the right influencers for their business. Choosing the wrong influencers caused the reduction of their average sale. As a result, the brands fired the influencers without paying them well. In that case, influencers have to suffer more than the investors because investors chose other useful cutting-edge social media sources according to soci