Do you ever do email marketing? Have you built an email list? Many marketers either don't believe in email marketing, or they don't take email marketing seriously.
As we know, many new marketing platforms and strategies have come into place over the years, such as Facebook, Twitter, viral marketing, paid media advertising, social media, etc. But email marketing has its own worth and effectiveness. Press Factor LLC can help you understand and implement the best email automation strategies.
In fact, it is revealed in a recent survey that email marketing is 40 times more effectual and useful than any other social media marketing.
Email marketing is one of the cheapest and effective platforms to grow your business through targeted email lists regardless of your industry.
This email marketing platform provides you some power tools, one of which is email automation. The email automation tool allows marketers to engage their targeted customers and new customers, which can increase sales and website visits. Through this tool, you can easily remind your customers about your brand and tells them about your deals and promotions. So, marketers can achieve their marketing goals with this personalized and scalable email automation.
Email Automation Best Practices:
We all know that consumers don't take interested in any irrelevant commercial content or messages. So, you should always make content that it is important and relevant to its potential and targeted customers. So, like every other tool, the email automation also comes with some dos and don’ts.
Following are some of the best email automation practices:
Send a welcome or confirmation email.
Send the emails based on data analytics and time zones.
Segment the contacts based on behavior, location and interests, etc.
Quality in, quality out: email automation should only run for the valuable, potential and relevant contacts, as it is the easiest way to maintain and improve high click-through rates, user engagement and, eventually, higher conversion rates.
Don’t always go for the sale; your email-marketing actions must be more about educating the audiences as well as even entertaining instead of about asking the contacts to buy or download something all the time.
Make it easy for people to unsubscribe
Test, test, and test, as testing allows you to trace any broken links, tracking tags, and images prior to the mail is sent and helps to scan the subject line for further improvements.
Segmenting Email Lists:
One of the most important things you can do is organize and segment your contact lists. You want to be as specific as possible and drop each email into a “bucket,” essentially divided them into relevant categories.
This is highly effective and will ensure the right customers are receiving the right offers and information.
This segmenting list allows you to get the right message in front of the right people instantly.
You can utilize email lists better by using email marketing tools such as email automation, and don't forget to segment email lists so that you can effectively use email lists to target relevant customers.