The Importance of an SEO Campaign for E-Commerce
E-Commerce SEO (Search engine optimization) is the key to a successful website - the difference between being one of millions and being on the front page of a leading search engine such as Google can be the difference between online success and failure. E-Commerce SEO can be one of the most important factors that businesses need to consider when embarking on an online marketing strategy for a number of a number of reasons.
First and foremost, retail e-commerce is extremely competitive and, without any form of E-Commerce SEO, it would be extremely difficult for a company selling direct from a website to compete with companies selling 'Final goods' (a form of E-Commerce that Includes Vendors and Store). By using a combination of SEO, SEM and E-Commerce, a company purchasing 'Final Good' products online can increase their chances of success by a considerable amount.
Another factor to consider is the types of products that are currently being bought online. 'Final Good' products often tend to be aged, have poor reviews and be too expensive for most 'useful' individuals or companies. By using a combination of SEO, Paid Inclusion and E-Commerce techniques, the cost of PPC (pay per click) and taking advantage of both platforms, the brand or product can be changed to suit the needs of the company and improve their online profit stream.
As with any type of marketing, or for that matter any offline marketing, the success of a campaign can rely on the amount of time, money and effort that is put into it. There are a number of online marketing agencies that cater for businesses in all industries and the e-Commerce sector is no different. However, as with offline media, there are some crucial factors that are need to be considered and implemented correctly in order to see success.
For example, every business that sells direct from their website has the potential to benefit from a pay per click campaign. This is because the cost of the PPC campaign is indexed through the cost of the direct goods being purchased. If the goods are sold online then there is no need to stock a store just to make sure that people can buy them. This means that there is no wasted investment or investment that does not need to be made. However, for a small or medium sized business it can be made redundant to stock not only the goods that are