Understanding what SEO is
More and more internet users are using Google Instant to search. Usually users like to access the sites that are listed at the top of Google results. To accomplish this goal, you should improve your site ranking on Google.
In addition, great majority of the web users and visitors use different search methods like Google Instant to search. If the content on your page is not persuasive, they will not stay nor will they click to other pages. Hence, as a marketer, you should be aware of the difference between SEO (search engine optimization) and SEM (search engine marketing).
Usually, most business people and website owners like to utilize the SEM techniques to make their website get listed at the top of Google. However, before employing these methods, you should be familiar with SEO.
SEO is a method by which you can use to get your site listed at the top of Google. Targeted traffic to your site is possible with this method.
If you are familiar with Google's SEO then you will be able to explain the specifications easily. But, if you are a beginner, it can be difficult to understand Google's specific requirements.
First, you should know that Google ranks pages not sites. It gives a great emphasis on high quality content. It also attempts to be like a library. It keeps aside unrelated material. That is why articles about travel, software and other topics are placed in the library. They are of great importance to the users. But, they should have a geographical characteristic. They should have titles and subheadings in order to make it easier for the users to look for the information. If you provide such information, users will find more information. That is why you should use keywords to help the users find the information they want.
Google has a feature which helps you know how your content should be formatted. With this feature, you can format the text as per requirement. You can format the content, image by holding selected tool tip and arrow keys. If the