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What new role artificial intelligence plays in marketing

Every time you postpone using Artificial Intelligence in your marketing strategy, you are drifting farther away from success. Plus, you are also falling behind competitors. If that sounds dramatic to you, we originally intended to get the marketing squad on its toes as well as prepare themselves to embrace marketing tools powered by AI.

Although AI has gained popularity over time in production processes, it has also made its way into marketing. Because of the increased use of AI marketing, it has become more affordable and much more efficient, which has also made it accessible for small-sized businesses and medium-scale enterprises.

Here is how AI marketing today:

PPC Advertising

The PPC agency or in-house teams usually managed pay-per-click advertisement programs for a business previously. But with the help of AI marketing, you can unearth new advertising channels that your competitors have not yet discovered.

Since AI analyzes, optimizes, and manages paid ad campaigns, very little human input is required, which lowers the cost of hiring human input and reduces the chances of making errors in analysis.

Personalized Website Experience and CRO

Although you cannot use AI to develop a website, you can certainly enhance user experience and improve your site. The intelligent personalization on your site can significantly make a positive impact on visitors.

AI will analyze hundreds of data points about a single user and can be used to display the best-fitting offers and content, which enhances the website experience. In addition to this, the advanced form of technology can also deliver the right message to your customer at the right time through behavioral personalization.

Content Creation

Content creators can enhance their efficiency with the help of Natural-language generation. Machines are equipped with the ability to create content with easy and simple formats and rule sets, which includes:

· Business reports

· Profit and loss summaries

· Hotel descriptions

· Stock insights

· Recaps for sports games


One of the best examples of AI marketing is chatbots. Chatbots have been providing customer support to several types of businesses, whether healthcare, insurance, or any e-commerce site. It has been discovered that they can sometimes outreach humans when it comes to creating personalized content.

With personalized content marketing, you can take the common practice of using chatbots in customer support on e-commerce stores to the next level.

The Press Factor: Get Started with a Successful Marketing Strategy Today

The Press factor is your digital marketing powerhouse. They come up with effective strategies for each unique business according to the characteristics of every business. A group of highly experienced and skilled marketing experts come up with organic marketing strategies and AI.

Apart from LinkedIn marketing, they are well acquainted with other modes of digital marketing. With their effective strategies, they help you reach a wider audience and boost sales!

So, what are you waiting for? Get in touch with them today for a personalized marketing strategy.


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