Why Most Marketers Suck
Happy New Year to everyone and thanks for tuning in. This article came to me as I had an epiphany. For the first time in my marketing career spanning more than 10 years, I have clients upgrading their services with my company and created an organic demand. I have worked for a company that brings in several million a year with a rotation of clients that cannot wait to get out of their contracts. What is the secret? Firstly it is not doing what everyone else is doing.
What is everyone else doing?
Google and Facebook Ads. They use Google and Facebook ads because it has prime targeting to the audience for your product or service, you control your budget and you can adjust your ads accordingly based on analytics. This all sounds really good right? The problem is millions of other people think so too. Because so many people are using these types of platforms the cost has gone through the roof and the company with the biggest ad budget usually wins. There are exceptions and niche markets but they are so scarce that I will not focus on that with this article. I want to help you in your role currently.
Another downside of this type of paid advertising is you have to do a lot of leg work to set it up properly or hire a marketer that will not be cheap- and rightfully so. Yourself or a marketer will have to setup a sales funnel for you usually consisting of several pages, offers and contact forms and it has to constantly be tweaked and optimized in conjunction with ads. More often than not, the cost to get setup and run advertisements for 6 months will not even yield a profit. Many marketing companies make you commit to a year contract because of this. Throughout my career I have also had to manage clients getting no returns and I took it personal, even if I was working under another company. I understand how they felt spending all this money on a marketing campaign to end with negative returns.
What I do to make profits in the first month
We do organic social media marketing as our main marketing services. I utilize the connections and people available for free on social media platforms including, Twitter, Instagram, Facebook and LinkedIn to generate sales in an organic approach that does not come off salesy. When working with this approach you will utilize social media group pages, direct messaging and other ways to grow your network with the help of artificial intelligence.
Before I go further I need to give you the definition of Artificial Intelligence- the theory and development of computer systems able to perform tasks that normally require human intelligence, such as visual perception, speech recognition, decision-making, and translation between languages.
When some people think of artificial intelligence they think of IRobot but that is so far in the future that today’s artificial intelligence is different and its definition is always changing as Human Intelligence is able to do more and more functions.
Harness the power of Artificial Intelligence
We have a system of computers that can act as you, ask certain questions and include personal info like the prospects name and job title. I have found that other marketing professionals are completely unaware of this technology and one of the reasons is they do not have access to the technology.
Another important service we provide with this package is copywriting. We know how to write certain messages to get them to respond. A trick is to not come off like a used car salesman. Instead give them something of value for free or discounted and/or hit a pain point of theirs and find out more about their business.
Instagram and FB block AI, but we use Organic
If you are reading this and do marketing professionally on social platforms then you are aware that Instagram and Facebook do not allow AI although there are some services out there like Everliker. We do not use any computer-based services for this type of marketing with these platforms. The reason is that Instagram or Facebook will shut your profile down and it is not worth the risk. This is when we get to the nitty-gritty all organic. Our team will take over your profile when you are not active and a real-time person will message people, grow followers, and take all measures to grow your social media page like you are working on it full time.
Unlike marketers that stick you in long-term contracts, our service is month to month giving you the ability to opt-out anytime given a month’s notice. We are so sure you will have success with our product and upgrade to more services that we do not need to pin you with a contract.
After we have initiated the AI and organic marketing it will be the clients' job to follow up with the second message. We go over this in a consultation after we get started.
If you wish to grow your social media pages organically yourself then that is great too. Just remember to stay consistent, use live videos, and follow up with any messages or comments. Dominate this first month of 2021.
We also offer video and photo services to add in conjunction with organic and paid social media advertising, custom-tailored to fit your goals. Message alex@thepressfactor.com